Financial Systems
Payment Systems and Negotiable Instruments
Course Overview
This course equips you with the skills to effectively market financial services in today's competitive landscape. Develop customer-centric strategies, leverage integrated marketing, and understand the unique aspects of marketing financial products. Learn to build relationships, segment audiences, and craft winning marketing plans. Sales techniques and SME-tailored strategies are also covered.
Learning Outcomes
- Understand and respond to customer needs in the financial services sector
- Master the art of cross-selling banking products and services
- Understand the economic importance of SMEs and their unique financial needs
- Develop and implement integrated marketing strategies
- Apply effective sales techniques and processes for financial products
