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Management of Financial Services

Course Preview

This course equips you with the skills to effectively market financial services in today’s competitive landscape. Develop customer-centric strategies, leverage integrated marketing and understand the unique aspect of marketing financial products. Learn to build relationships, segment audiences and craft winning marketing plans. sales techniques and SME-tailored strategies are covered.

Learning Outcomes:

  • i, understand and respond to customer needs in the financial services sector
  • ii, develop and implement integrated marketing strategies
  • iii, apply effective sales techniques and processes for financial products
  • iv, create targeted marketing campaign for different customer segments
  • v, craft marketing and sales strategies specifically for SMEs
  • vi, understand the economic importance of SMEs and their unique financial needs
  • vii, master the art of cross-selling banking products and services

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